Areas of Expertise
Strategic corporate communications specialist combining natural storytelling with exceptional editorial skill to shape brand narrative and drive engagement. Experienced in core message architecture and multi-channel content strategy, ensuring all touchpoints align with organizational values and culture. Highly effective at bridging digital and traditional tactics to amplify the company voice to both internal and external stakeholders.
Devising marketing campaigns in alignment with business objectives and stakeholders. Implementing and optimizing owned, earned and paid media across various online marketing channels for B2B and B2C to drive brand awareness and lead generation. Vast experience inclusive of email marketing, SEM/SEO, website, content marketing, social, PPC, display ads, online PR.
Planning tactical PR programs and strategic communication announcements that are timely, relevant and impactful. Demonstrated ability in media outreach and fostering relationships with press, strategic partners and influential external stakeholders to secure national and regional press coverage. Issuing press releases, crafting key messages, feature story placements, keynote speeches and promotional materials, crisis management.
Passionate about helping clients achieve their goals and cultivating relationships to earn their trust. Being a strategic advisor to provide recommendations and guidance based on their objectives. Leading daily communications as the main point of accountability, while project managing cross-functional teams to ensure deliverables are met and project is executed according to scope. Always efficient and quick to resolve any concerns or challenges that may arise to ensure client needs are exceeded.
Developing and leading organic + paid social media strategy, innovative campaigns and community engagement while serving as a voice of the brand. Devising platform-specific content marketing strategies across Instagram, TikTok, Facebook, X, Pinterest, YouTube and LinkedIn that maximize growth, retention and engagement. Management of editorial content calendars, while continuously measuring effectiveness with reporting tools against defined KPIs.
Identifying new client opportunities and creating lasting, positive brand impressions through the crafting of event experiences that feature new product, service and program launches. Building successful event attendance strategies and targeted post-event engagement tactics for delegate lead generation. From global trade shows and interactive roadshows, to smaller workshops and brand activations.
Professional Experience
Manager, Senior Communications, Europe
Amazon
Paris, France
December 2022 – Present
Global Corporate Communications Advisor
Arx Corporate Finance
Paris, France
October 2020 – December 2022
Head of Marketing
Procam Group
London, UK
October 2015 – September 2020
Internal Communications Manager
IDL Worldwide, SGK
Pittsburgh | Paris | London
November 2012 – October 2015
Digital Account Executive
Doner CX Agency
Pittsburgh, USA
December 2011 – November 2012