https://www.allisonduval.com/home daily 1.0 2025-03-29 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599127563513-GRTI59FWQZS6LOJSKQ9T/LinkedIn%252Bphoto.jpg Home https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1657546873370-W8A2RSYH4GG2V39KPEUK/Procam%2BWebsite%2B-%2BMockup%2BIpad%2BIphone%2BMac%2BDesktop.jpeg Home https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1657548026926-AVWNMZ7H86PZ4TOGTJFR/4V0A3921.JPG Home https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1657548299349-TQBDKWVS4VQK3TQM2JQB/West+India+Wind_Sipla.jpg Home https://www.allisonduval.com/expertise daily 0.75 2022-09-20 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/57fc3139-77cb-4802-8d76-0eb6fd09e8d3/social+media+strategy.png Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1714279f-e5bc-40f2-9490-bd8f72eba4d8/expertise+corporate+comms.png Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/2d61b9da-c470-4f8a-8be4-d6415a7b6b24/client+services.png Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/cad8a212-9d73-496f-98b7-bee1a98dfd09/experiential+marketing.png Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/acb7bded-7568-43d0-90aa-cbc20e3a4dc6/digital+marketing.png Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/5a2b1de6-b8ad-44e8-a9ce-055d8bb782ee/PR.png Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.allisonduval.com/contact daily 0.75 2025-03-29 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/a42aab7c-13a5-464c-a645-57f3a767ce91/20241022185407-GC102193.jpg Contact - I’d love to hear from you! Let’s have a chat: allisonjduval@gmail.com Connect on LinkedIn CV and References available upon request. https://www.allisonduval.com/praise daily 0.75 2022-07-11 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600776641709-XYUG8W507BQT0WRSCRHE/albert.jpg Praise - Named an Ambassador by Albert, BAFTA's Sustainability Scheme Named an Ambassador by Albert, BAFTA's Sustainability Scheme in the film and tv industry for playing a key role in championing Procam’s sustainability efforts and becoming the first CarbonNeutral® hire facility in Europe. Procam reduced its footprint by over 200 tonnes in the first year and has implemented company-wide initiatives to further reduce its carbon footprint. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600771360104-CR9O2NTAC58UIH7LMQZD/Rise-Awards.jpg Praise - Top 3 nominee from 100+ entries in the Marketing/PR category for the 2019 Rise Awards The Rise Awards commends an outstanding woman who is working in a marketing or PR role in the industry. These awards are a celebration of the outstanding talent, skills, expertise and achievements of exceptional women across the broadcast technology and services sectors. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600772582532-FKFDPIADUHFHSB1GPHA1/100%2BSuperwomen%2B%25E2%2580%2594%2BPitch%2B-%2Bwww.thepitchfanzine.com.jpg Praise - Pitch 100 Superwomen List Pitch 100 Superwomen is the yearly list acknowledging women working behind the scenes in the creative industry. The nominated women are described as having the exceptional ability to handle multiple tasks without sweating it. They are brave, take risks and above all, get the job done. https://www.allisonduval.com/contact-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566240264922-KVFKMJYPJVBQK6ICAIY4/squarespace-pdx-185x.jpg Contact https://www.allisonduval.com/portfolio daily 0.75 2022-09-20 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1657528817178-I6RDMWHF53F8HSRXSFV6/Strategic+Comms+%26+CSR.png Portfolio https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1657529095298-9MRP979N7RMQD6PVC0RP/Experiential+marketing.png Portfolio https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1657529112379-UQIC7PTXP88B54HNSWF4/PR.png Portfolio https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1657529128966-FP6XW94F1MDRLKPXE29P/Digital+Marketing.png Portfolio https://www.allisonduval.com/portfolio/experiential-marketing monthly 0.5 2020-10-30 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1603962695600-ZLG9AQF4DPKLNTBY5EVO/MTD+Booklet+2019.jpg Portfolio - Experiential Marketing - Building a branded event and experience. The crafting of Media Tech Day’s offering was a mammoth task that required strategy, impeccable project management, and exceptional attention to detail while delivering on the big picture. In order to offer free admission for attendees, the creation of a compelling, business-driven offering to secure exhibitors and affiliate sponsors, while also balancing the exclusive hire of the 5-star Ham Yard Hotel, was imperative. The creation of a vibrant, strong brand identity and design, coupled with a robust marketing plan across online and offline channels drove event awareness and a highly targeted attendance, all of which was successfully executed with the support of my talented team. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600848544904-G7A563LJOGFBFIRR6KI1/ALEXA+Mini+LF+%26+25mm+Signature+Prime+lenses+on+Trinity+and+SRH-3+%288%29.JPG Portfolio - Experiential Marketing - A must-attend industry event. After three consecutive years, the event cemented its reputation as one of the must-attend events in the industry calendar. In 2019, 700+ delegates were in attendance to see first-hand the very latest cameras, lenses, lighting and monitors in the market – all on exhibit from 15 of the world’s leading equipment manufacturers and distributors. In parallel, a lively line-up of seminars and informative panel discussions with 30+ expert speakers in ten high impact sessions was executed in the state-of-the-art 4K cinema to an audience of 190 professionals. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600935789986-0YFZUEVQTYRZHTT2ESZD/BBC+Session+-+MTD-2019-9235+saved+down.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1604047744090-76KOZ1D50QAWAKPOEFHY/Canon+C500+Mkii+with+50mm+Sumire+Prime+%282%29-2.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600935820185-7G3XTWEXNXFFPYAQ24EL/MTD-2019-9771_SELECT-3.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1604047715557-PGZ0ZQOXKEL6HBWZ4NRP/ACE_Broadcast_Procam_MediaTech_N7A7606-2.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1604048733433-MUZY71TPT4TJUDX5M4MD/MTD-2019-1186-2.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1604047871077-UW36ONUTEQJ3UGGAOKU9/MTD-2019-0104_SELECT-2.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1604048879784-Q0BVR3SUYWRHQECPP2CB/Sony+FX9-2.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1604048926111-MSIXQ15G71RQDQRBHWB0/PG+MTD+1650+Headline+Exhibitors+Affiliate+Sponsors+Graphics+-+Eventbrite_Headline+Exhibitors+-+Eventbrite.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600970433645-2XDUP38ZSBFDJRUNNASP/ACE_Broadcast_Procam_MediaTech_MG_7895.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1604047830480-4MWVVPIRBTYUTW6UNRHI/Cinelab+-+chair+needs+photoshopped+or+cropped+in+a+bit_MTD-2019-9518-3.jpg Portfolio - Experiential Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1603963250690-K4U7WCPOCK6VEBJU2RMU/MTD-2019-9458_SELECT.JPG Portfolio - Experiential Marketing https://www.allisonduval.com/portfolio/digital-marketing monthly 0.5 2020-10-28 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/10270ef1-4f29-49f1-a323-46c269267321/TLS+Definition+February2017.PNG Portfolio - Digital Marketing - Digital & Print Campaign. Our client’s lenses were selected for shooting Netflix's hugely popular and Golden Globe award-winning drama, The Crown. We partnered with Netflix to obtain permissions to create a campaign to promote the lens choice made by cinematographer and director, Adriano Goldman. The campaign was leveraged both digitally and in print. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600334719377-P4HB28YC6HXRUPS2308I/11.01.19%2BProud%2BSupporter%2Bof%2BLaurie%2BRose%2BBSC%2Bon%2B%2527Stan%2B%2526%2BOllie%2527.jpg Portfolio - Digital Marketing - Email Marketing. Effective email marketing is an important pillar to any successful digital marketing strategy. Consistent, timely and relevant on-brand email communications were optimized through segmentation and A/B testing to generate web traffic, nurture leads and boost client loyalty. The implemented email campaign strategy produced a whopping 485% increase in activity and efforts directed 27% more web traffic in the first 12 months. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1a1b8d7a-f46f-48e8-b5cc-56e73971b6cf/Procam%2BWebsite%2B-%2BMockup%2BIpad%2BIphone%2BMac%2BDesktop.jpeg Portfolio - Digital Marketing - Introducing a New Company Website & Brand. Elevating the company’s brand equity online through the use of clean design and key structural improvements were integral to improving the user experience, increasing engagement and customer loyalty. Better quality leads were generated through the redesigned and improved site, which featured seamless navigation optimized for mobile and desktop, coupled with high-converting forms. The average visit duration increased by 28% and quote enquiries increased by 44% in the first 6 months. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599227112592-0XWKAAYPVLWOMPP8MXRP/Procam+1242+Good+is+Better+is+-+Infographic.jpg Portfolio - Digital Marketing - Infographic campaigns. With visual content at the forefront, we developed an integrated infographic campaign that featured strong, eye-catching visuals with a clear message. Research, client surveys and reports were conducted to produce data that we translated visually into a compelling USP. The campaign resulted in an above industry average 32% open rate and generated record web traffic. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1603789395401-XSE7GOBC6R58TWVLB9CS/Digital-Marketing-Ads-02.jpg Portfolio - Digital Marketing https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599224813794-FDPKHSTGGYRCS6BT022I/social%2Bmedia.jpg Portfolio - Digital Marketing - Social Media Strategy. Curating a rich mix of high-performing branded content and differentiated social media campaigns to drive meaningful engagement was at the heart of the social strategy. The creation and evaluation of branded output was managed on core channels, including Twitter, Facebook, Instagram, LinkedIn, Pinterest and community sites. Taking the content strategy to the next level and driving organic growth through high-level engagement increased referral traffic by 32% and impressions by 18% in six months - just on Twitter alone. https://www.allisonduval.com/portfolio/public-relations monthly 0.5 2020-09-25 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599244646926-DT39TZDR8SV6RLWBYBRY/Shaded+press+release.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599815061632-15T1FF82I45KZWDAPN89/BSC+Take+2+acquisition.png Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599245056157-JGJZ3S86UXUSS5JABEQH/Televisual%2BPress%2BStory.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599245003663-95LQESJEW57HPHXVDODY/Take+2+press.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599834218710-SXHI8P81E1NAATTR31F1/Broadcast.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599813533384-9GWPFW0VJBH8NMSRXHDG/screencapture-retailtouchpoints-features-retail-success-stories-sunglass-hut-rolls-out-new-open-air-kiosks-2020-09-04-20_30_02.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599835395099-VT9YNDZOHTPRXHYGQQHT/Televisual.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599813812805-PKZUU4C0NR2LZ5OLZHG3/4RFV+Black+Sabbath.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599813953157-GOSU4X5UXQDLF10Q7Y1A/SVG%2BEurope%2BHomepage%2BPress%2B2.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599816239008-Q0X7NNEVZGXQZ77SR4XH/kit+plus+cropped.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599816360535-Q92JDXJGYKOZGL8SESO1/GTC+copy.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599815834249-GPNW22K4FI8JFFIBYOX2/Alex+Vera+cropped.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599832213743-OKPR1NRKUN95K9K03ZUY/Definition+cropped.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599833260669-1QCN9NSEB38S09NZVKOV/Broadcast+Tech.jpg Portfolio - Public Relations https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599834992123-IADT53PJUZO5BJOWMFT7/Met+Film+School.jpg Portfolio - Public Relations https://www.allisonduval.com/portfolio/strategic-communications-csr monthly 0.5 2020-09-25 https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/2d7782ed-fa67-412b-a065-4404a8f57e21/Inspirational+quote+Instagram+post+with+natural+vibe+picture.png Portfolio - Strategic Communications & CSR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599297178241-0AMR326BWYITRUD2TQMO/Screen+Shot+2018-11-23+at+10.01.00.png Portfolio - Strategic Communications & CSR Honored to be named an Ambassador by Albert, BAFTA's sustainability program. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599297263111-VMT98G2LP9O6CFMAUYOU/Camera+hire+companies+go+carbon+neutral.jpg Portfolio - Strategic Communications & CSR Secured press and media coverage in numerous publications and outlets. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599297203815-QBU55VPKDYHRFKBK3JZ1/Procam+1386+Mailerlite+Main+Image+-+Carbon+Neutral+2018.jpg Portfolio - Strategic Communications & CSR Designed graphics, logos and relevant assets were packaged as part of our media kit to ensure accuracy and brand consistency by press and across social. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600942941080-KPV8D2YUA9PUZQM1ZYXJ/24.04.19%2BFREE%2BCarbon%2BLiteracy%2BTraining%2B-%2BLast%2BChance%2521.jpg Portfolio - Strategic Communications & CSR A mutually-rewarding partnership with albert, BAFTA's sustainability program, provided us an exclusive first access to offer clients in-house Carbon Literacy training. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599297356448-1FDD1KP0N52L3T060LMU/Procam+and+Take+2+Become+CarbonNeutral+08.03.18.jpg Portfolio - Strategic Communications & CSR An effective email marketing campaign was a critical component of the marketing strategy. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599297492873-ZTV9NUNGD0TB5JGE72HX/Take+2+1374+SM+Cardon+Neutral+-+Facebook+2.png Portfolio - Strategic Communications & CSR A mix of branded, platform-specific assets for Instagram, Facebook, Twitter and LinkedIn were created and leveraged organically + paid social. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1600958497803-NIGAA5NIJEI4ESODX0I6/PROOF_TAKE%25252B2%25252B-127mm.jpg Portfolio - Strategic Communications & CSR A thorough evaluation of existing packaging and close collaboration with experts was conducted to identify sustainable packaging strategies and materials that would work in harmony to satisfy business requirements and efficiencies. The redesigned packaging was 100% biodegradable and recyclable, which was implemented company-wide. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599297563907-50144H7NO8SH7KV8SACT/Pages+from+Procam+Group+Carbon+Literacy+Productions.jpg Portfolio - Strategic Communications & CSR The comprehensive Carbon Literacy Productions guide was designed from scratch to assist clients on their sustainability journey. The downloadable PDF contains actionable tips from pre-production through on set. https://images.squarespace-cdn.com/content/v1/5f50af114aeefa59d04be69c/1599298277254-GYGA0XAO2P643TQ2YZRL/P+1575+Eventbrite+-+Carbon+Literacy+Scotland.jpg Portfolio - Strategic Communications & CSR The immense attendance rate of the training resulted in an extension of offering the courses throughout the UK. This national training scheme provides the TV and film industries with the skills and tools to mount a non-political, optimistic, science-based response to climate change.